Our Mission
The African-American Public Relations Collective (AAPRC™) is an assemblage of professionals who provide communication conduits among clients, journalists, media and our communities. We come together as a collective because we recognize the importance of building those same conduits amongst ourselves.

A great deal of what we do is professional development –– updating our skills, keeping pace with technology, refining and streamlining processes, providing a forum to tackle the issues that impact our work environment –– but we believe our professional lives benefit most from the forging of effective alliances. Connected to one another, we possess the power of a nationwide body of committed, knowledgeable practitioners with an eye on the future.

As we move into the 21st century at lightning speed, mass media and its potent messages occupy an ever-larger part of our daily lives and our collective psyche. The AAPRC™ is focused on helping our members gain a deeper understanding of media's force and supporting their growth as powerful participants in the global communications network.